Ensure Shopify Transactional Emails Always Deliver

As a Shopify store owner, you rely on email for critical customer communication. Understand precisely if your order confirmations and shipping updates are reaching inboxes, protecting your brand reputation and customer trust.

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The problem

Your Shopify store sends vital transactional emails – order confirmations, shipping updates, and password resets. When these emails don't reach customers, it leads to confusion, support tickets, and lost trust. You might receive vague complaints about "not getting emails," but without DMARC visibility, pinpointing the cause (SPF, DKIM, or sender reputation issues) is a constant, frustrating guessing game. This directly impacts customer satisfaction and operational efficiency, especially during peak sales periods like Black Friday or holiday rushes.

Configuring email settings within Shopify or integrated apps like Klaviyo and Postmark can be complex, often requiring custom DNS records for DMARC, SPF, and DKIM. Even if you've set these up, knowing whether they're actually working as intended across all your sending services is opaque. You need to see if emails from your domain, sent by Shopify or third-party apps, are aligning correctly and avoiding spam filters, rather than just hoping for the best and reacting to customer complaints.

How Aligned solves it

Parse DMARC aggregate reports to show alignment status for all emails sent from your Shopify domain.

Identify which sending services (Shopify, ESPs) are correctly authenticating SPF and DKIM for your brand.

Quickly diagnose and fix DMARC configuration errors impacting your critical Shopify transactional emails.

Concrete example

DMARC Report Summary for your Shopify Domain

Domain: your-store.com

Date Range: 2023-10-26 to 2023-10-27


{
  "your-store.com": {
    "Shopify": {
      "dmarc_aligned_percentage": "98.5%",
      "spf_aligned_percentage": "100%",
      "dkim_aligned_percentage": "98.5%"
    },
    "Postmark (for transactional)": {
      "dmarc_aligned_percentage": "99.8%",
      "spf_aligned_percentage": "99.8%",
      "dkim_aligned_percentage": "100%"
    },
    "Unidentified Sender": {
      "dmarc_aligned_percentage": "0%",
      "spf_aligned_percentage": "0%",
      "dkim_aligned_percentage": "0%",
      "volume": 12
    }
  }
}

Instantly see sender performance across all services.

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Stop guessing whether your DMARC is working.

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Frequently asked questions

How does Aligned help with emails sent directly by Shopify?

Aligned processes DMARC reports to show if emails Shopify sends on your behalf (e.g., order confirmations) are correctly aligning SPF and DKIM. This ensures they meet DMARC policy, reducing the chance of them landing in spam folders or being rejected.

Can Aligned track emails sent via third-party Shopify apps like Klaviyo or Postmark?

Yes, Aligned provides a consolidated view of all sending sources using your domain, including third-party apps integrated with Shopify. You'll see individual alignment percentages for each sender, helping identify specific deliverability issues.

What if my DMARC records are already set up for my Shopify store?

Aligned doesn't set up your DMARC records, but it provides crucial visibility into their effectiveness. It parses the RUA reports your DMARC record generates, showing you real-world alignment data and helping you fine-tune your policy.