DMARC Alignment for ABM Account Based Marketing Campaigns

Your Account-Based Marketing campaigns target key decision-makers. Ensure DMARC alignment for every personalized email to maximize engagement and prevent deliverability issues.

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The problem

Account-Based Marketing (ABM) relies on highly personalized, high-value emails to C-level executives and key stakeholders. If these crucial communications fail DMARC authentication, they're likely to be ignored or sent to spam, directly undermining your ABM strategy. Without clear DMARC insights, you're gambling with your most important outreach efforts.

The stakes are incredibly high in ABM; a single DMARC failure can jeopardize a multi-million dollar deal. You need absolute confidence that your ABM platform (e.g., Terminus, Demandbase, or even personalized Gmail sends) is correctly aligning SPF and DKIM, ensuring your carefully crafted messages reach their intended, high-value targets without being flagged as suspicious.

How Aligned solves it

Monitor DMARC alignment specifically for emails sent during your Account-Based Marketing campaigns.

Identify DMARC authentication failures from ABM platforms or custom SMTPs used for personalized outreach.

Protect your domain reputation to ensure high-value ABM emails consistently reach C-level inboxes.

Concrete example

ABM Campaign DMARC for enterprise.solutions

Source: outbound.terminus.com

SPF Aligned: 70% DKIM Aligned: 98% DMARC Compliant: 70%

Action: Review SPF configuration for Terminus ABM platform.

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Frequently asked questions

How does Aligned help with ABM email deliverability?

Aligned parses DMARC reports to show the authentication status of emails sent from your ABM platforms. This helps you verify that your personalized outreach is DMARC compliant, ensuring it reaches key decision-makers and not spam folders.

Can Aligned identify spoofing attempts targeting my ABM domain?

Yes, Aligned provides comprehensive visibility into all senders using your domain. If malicious actors attempt to spoof your domain for phishing or spam, Aligned will flag this activity in its reports, protecting your brand reputation.

Is DMARC alignment more critical for ABM than general marketing?

DMARC is crucial for all email, but especially for ABM where each email is high-value. Ensuring DMARC alignment prevents your targeted messages from being blocked, which is vital for building trust and engagement with C-level prospects.