DMARC Analysis for Ghost & WordPress Newsletter Emails

Journalists and bloggers often rely on platforms like Ghost or WordPress (with plugins like MailPoet or integration with services like Substack/ConvertKit) to publish content and distribute newsletters from their custom domain. When these crucial updates or subscriber-only content emails are consistently filtered into spam, it severely impacts readership, engagement metrics, and potentially revenue. DMARC authentication failures undermine trust and visibility, making it harder to build and maintain a loyal audience.

Understanding why your Ghost or WordPress-generated emails are failing to reach subscribers can be a daunting task. The default DMARC aggregate reports are complex XML files, providing raw data that is inaccessible to most non-technical users. This means you're left without clear visibility into whether your chosen email sending method for your blog is correctly authenticating messages, or if malicious actors are spoofing your domain, jeopardizing your brand's reputation and deliverability.