Verify Klaviyo DMARC Alignment for DTC Campaigns
As a DTC brand relying on Klaviyo for customer engagement, email deliverability is critical. Understand if your segmented campaigns, flows, and transactional emails are aligning correctly and reaching inboxes.
The problem
Klaviyo is central to many DTC brands' customer lifecycle, powering everything from welcome sequences to abandoned cart flows and loyalty campaigns. However, even with Klaviyo's robust features, DMARC misconfigurations can silently sabotage your efforts. If your custom domain isn't properly authenticated, emails intended for key customer segments might land in spam or be blocked outright. This means lower open rates, reduced conversion from critical flows, and ultimately, lost revenue and a diminished brand reputation that's hard to quantify without proper DMARC visibility.
Manually digging through Klaviyo's internal deliverability metrics can only tell you so much. You need to know if the DMARC policy you've set for your brand is actually being enforced and if Klaviyo (or any other service sending on your behalf) is consistently passing SPF and DKIM alignment. Without Aligned, you're left to guess if a dip in engagement is due to content, targeting, or a fundamental email authentication issue, delaying crucial optimizations and impacting your DTC brand's growth trajectory.
How Aligned solves it
Concrete example
Klaviyo DMARC Performance for your DTC Brand
Domain: dtc-brand.com
Date Range: Last 7 Days
{
"dtc-brand.com": {
"Klaviyo (Marketing & Flows)": {
"dmarc_aligned": "99.2%",
"spf_aligned": "99.2%",
"dkim_aligned": "100%"
},
"Zendesk (Support)": {
"dmarc_aligned": "98.0%",
"spf_aligned": "98.0%",
"dkim_aligned": "100%"
},
"Unidentified Sender": {
"dmarc_aligned": "0%",
"spf_aligned": "0%",
"dkim_aligned": "0%",
"volume": 7
}
}
}
Ensure your Klaviyo emails always reach customers.