DMARC Reporting for SaaS Partner Program Communications
Your SaaS partner program relies on effective email communication. You need to ensure program updates, lead notifications, and co-marketing materials consistently reach your partners.
The problem
Effective communication is paramount for the success of any SaaS partner program, whether for channel partners, affiliates, or integrators. Emails containing program updates, lead notifications, or co-marketing materials, often sent from dedicated partner portals or CRM systems, are critical. If DMARC, SPF, or DKIM are misconfigured, these vital communications can be blocked by partners' email systems, leading to missed opportunities, partner disengagement, and a less effective program.
Managing DMARC compliance for partner program communications can be particularly complex, as emails might originate from a specific subdomain (e.g., `partners.yourdomain.com`) or specialized third-party platforms like PartnerStack. Without a clear, centralized view, it's difficult to ascertain if these crucial emails are consistently reaching your partners' inboxes. Manually sifting through XML reports to diagnose deliverability issues for a dedicated partner email sender diverts valuable resources from partner enablement.
How Aligned solves it
Concrete example
{
"domain": "partners.your-saas.com",
"source": "partnerstack.com",
"dmarc_aligned": true,
"spf_aligned": true,
"dkim_aligned": true,
"email_purpose": "lead_notification",
"policy_effect": "none"
}