DMARC Reporting for Mailchimp Abandoned Carts
As an e-commerce business, your abandoned cart emails are vital for revenue recovery. Aligned ensures your Mailchimp-powered recovery sequences reach the inbox, maximizing conversions and minimizing lost sales.
The problem
Abandoned cart emails are a critical revenue driver for e-commerce, with many businesses relying on Mailchimp for these highly effective sequences. However, if these time-sensitive emails fail DMARC authentication, they might never reach the shopper's inbox, directly translating into lost sales and a lower recovery rate. You might be seeing low open rates or conversions from your abandoned cart flows, but without specific DMARC insights, it's impossible to tell if the issue is content, timing, or fundamental email deliverability, hindering your ability to optimize this crucial marketing touchpoint.
Mailchimp works tirelessly to ensure high deliverability, but your domain's DMARC, SPF, and DKIM configuration remains your responsibility. A misstep in these DNS records can cause even perfectly crafted abandoned cart emails to be flagged as spam. The financial impact of just a 5-10% drop in deliverability for these high-ROI emails can be substantial. You need clear, actionable data to confirm that every Mailchimp abandoned cart email is authentically delivered, protecting your bottom line and customer experience.
How Aligned solves it
Concrete example
Mailchimp Abandoned Cart Email Performance
Domain: your-ecommerce-store.com
Date Range: Last 14 Days
{
"your-ecommerce-store.com": {
"Mailchimp (Abandoned Carts)": {
"dmarc_aligned": "99.7%",
"spf_aligned": "99.7%",
"dkim_aligned": "100%"
},
"Shopify (Confirmations)": {
"dmarc_aligned": "99.8%",
"spf_aligned": "100%",
"dkim_aligned": "99.8%"
},
"Unknown Sender": {
"dmarc_aligned": "0%",
"spf_aligned": "0%",
"dkim_aligned": "0%",
"volume": 3
}
}
}
Ensure your Mailchimp recovery emails hit the inbox.